By Linda Jean Kenix

Alternative media have traditionally been a significant strength in social swap. Kenix argues, although, that they don't uniformly subvert the hierarchies of entry that experience continually been primary to mainstream media. in truth, their journalistic norms and workouts have consistently drawn at the specialist criteria of the mainstream. via comparative research Kenix posits the notion of "mainstream" and "alternative" as a false impression arguing that they have got continuously existed at the comparable continuum and proceed to converge. Her imaginative and prescient recalibrates the media spectrum.

This ebook examines substitute media whereas being cognizant that they're no longer positioned thoroughly open air the ideological mainstream, wearing specified identities excluded from entrenched, elite structures of energy. the choice media can - and do - build special 'alternative communications' yet they achieve this alongside a strikingly varied continuum than hitherto envisaged. Kenix's textual content will tease out adjustments and similarities throughout a number of media. Examples may be drawn from the united kingdom, US, Australia and New Zealand.

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Example text

It’s counterintuitive’, Assange argued in October of 2009, ‘you’d think the bigger and more important the document is, the more likely it will be reported on but that’s absolutely not true. It’s about supply and demand. Zero supply equals high demand, it has value. As soon as we release the material, the supply goes to infinity, so the perceived value goes to zero’ (Nystedt 2009). So even though WikiLeaks published the Afghan War Diary on 25 July 2010, they first released advance copies of the secret documents to The New York Times, Guardian and Der Spiegel on the condition that these mainstream publications didn’t release the information until the 25th of July.

News commentary Commentary is one of the features of news reporting that was once quite common in early newspapers and has now returned to much of mainstream media. Obvious examples come from commentary-laden mainstream news outlets such as Fox News and MSNBC. However, positioning a particular perspective or opinion can happen indirectly, through emphasizing a specific view, quoting certain sources and making inferences (Neuman, Just & Crigler 1992). This form of personal opinion or bias happens frequently in the news and helps to explain why nearly every study of the Israeli–Palestinian conflict has found an imbalance in favour of the Israelis in the American press (Deprez & Raeymaeckers 2010).

Thus, the frames of a story determine the relevant pieces of descriptive information that attach to that concept. Reese (2001) states that ‘frames are the organizing principles that are socially shared and persistent over time, that work symbolically to meaningfully structure the social world’. According to Binder (1993), this structure inevitably becomes common sense and these ‘referent images’ become the ‘beliefs and values the larger culture takes for granted’ (Binder 1993: 756). Thus, a frame essentially ‘suggests what the issue is’ (Tankard Jr et al.

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Alternative and Mainstream Media: The converging spectrum by Linda Jean Kenix
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